Ex-pat American Dax Callner, strategy director at creative agency Smyle and president of the Experiential Marketing Measurement Coalition, returns to the EIN podcast 18 months after his last appearance.
In this episode, which has more answers than questions, Dax’s primary focus is a job Smyle did for the National Grid and how that relationship started during lockdown.
Dax looks at best means of telling the story that helps brands connect with their audiences and how Smyle’s creative/stratgic expertise solutions helped National Grid to revinvent its capital markets day.
Dax Callner tells host James Dickson about the power, the potential, in dumb questions,
how National Grid is ‘super cool’ in its initatives, picking key stories and ‘rock starring’ them, updating antiquated systems, finding key high emotion moments in the room and online, creating a sense of intimacy via video and much more.
Virtual tips from Top Banana
The return of James Dickson
Ahead of the curve with GDS Group
Shindig platform spurs spontaneity at online events
Spelfie app makes space for branding
Conference Compass' community spirit
Live Group resets events
Putting new model exhibitions to the test
Keeping on top of stress
A sense of touch
Pushing sustainability forwards
Love at First Sight
Beyond the blue sky thinking
Government support missing the mark
Powering up a personal brand
How Buzznation are helping business meetings go virtual
Putting a new era in experiential
Perfect Conversion
Putting the 'you" in inclusivity
Agency for change
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