Ex-pat American Dax Callner, strategy director at creative agency Smyle and president of the Experiential Marketing Measurement Coalition, returns to the EIN podcast 18 months after his last appearance.
In this episode, which has more answers than questions, Dax’s primary focus is a job Smyle did for the National Grid and how that relationship started during lockdown.
Dax looks at best means of telling the story that helps brands connect with their audiences and how Smyle’s creative/stratgic expertise solutions helped National Grid to revinvent its capital markets day.
Dax Callner tells host James Dickson about the power, the potential, in dumb questions,
how National Grid is ‘super cool’ in its initatives, picking key stories and ‘rock starring’ them, updating antiquated systems, finding key high emotion moments in the room and online, creating a sense of intimacy via video and much more.
Podcast: Hellen Beveridge discusses GDPR
Podcast: Universal Live & Capita Travel and Events
Podcast: Cvent discusses the power of podcasts for events
Podcast: Kevin Waters from Event Resources Group on how to enter the event industry
Podcast: Louise Findlay-Wilson from Energy PR
Podcast: Are industry associations doing enough?
Podcast: Joe Davy from Banzai discusses marketing for events
Podcast: Universal Live’s Neil Clappison discusses “growing trend” of interactive content
Podcast: Martijn Timmermans reviews storyboarding for planning events
Podcast: Erdal Kilinc, Deal Room Events, discusses networking at live events
Podcast: Michael Weiss, from Ai4, explores AI applications
Podcast: Jez Paxman from Live Union on the 'Anatomy of a Delegate'
Podcast: Dan Mason & Andy Sexton from 2LK discuss experiential marketing
Podcast: Mandy Mahil joins us from Mango Pie
Podcast: GL events UK & EIGHT PR discuss ‘The Good Event Guide’
Geoff Revill on KrowdSafe winning funding to improve event security after 2017 terror attacks
Podcast: Crucial FX’s Mark Rivkin discusses the Origin experience
Ravi Chalaka from Jifflenow on ROI
GL events UK & Ryder Cup unite to create 42nd golf tournament
Lime Venue Portfolio & HBAA’s, Jenner Carter, talks mental health first aid #MentalHealthAwarenessWeek
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