Ex-pat American Dax Callner, strategy director at creative agency Smyle and president of the Experiential Marketing Measurement Coalition, returns to the EIN podcast 18 months after his last appearance.
In this episode, which has more answers than questions, Dax’s primary focus is a job Smyle did for the National Grid and how that relationship started during lockdown.
Dax looks at best means of telling the story that helps brands connect with their audiences and how Smyle’s creative/stratgic expertise solutions helped National Grid to revinvent its capital markets day.
Dax Callner tells host James Dickson about the power, the potential, in dumb questions,
how National Grid is ‘super cool’ in its initatives, picking key stories and ‘rock starring’ them, updating antiquated systems, finding key high emotion moments in the room and online, creating a sense of intimacy via video and much more.
Expedia hoping to revolutionise the way meeting rooms are booked
Task Manager vs Strategic Planner: Using tech to streamline meeting planning
Are European festivals out of touch with younger audiences?
Health & Wellbeing in the events industry: do we need help?
The Virtues of Facebook Live and other streaming services
Podcast General Election special Part 2: Uncertainty needs curbing to avoid further doubt
Can UK music festivals and live music tours survive a ‘hard’ Brexit?
Podcast Special: What does the General Election result mean for the events industry?
Entertainment, Engagement & Managing Criticism with Media 10's Giles Perry
The merits of buying trackway
Cinematronica rolls into town with ANDRODES
Sunfall Festival delivers unique event experience in London
Is the way we capture exhibition leads killing ou r ROI?
Adverts the size of skyscrapers? Lightvert CEO discusses new ‘persistence of vision’ technology
5 Habits of highly successful event managers
What are bots and what impact could they have on the events industry?
The Meetings Benchmark – A new way to calculate your delegate rates?
Expanding RFID technology within the events industry
A Healthy Partnership: Ashfield Meetings & Events and SpotMe
Brand event trends and how consumers tastes influence the event industry
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