Ex-pat American Dax Callner, strategy director at creative agency Smyle and president of the Experiential Marketing Measurement Coalition, returns to the EIN podcast 18 months after his last appearance.
In this episode, which has more answers than questions, Dax’s primary focus is a job Smyle did for the National Grid and how that relationship started during lockdown.
Dax looks at best means of telling the story that helps brands connect with their audiences and how Smyle’s creative/stratgic expertise solutions helped National Grid to revinvent its capital markets day.
Dax Callner tells host James Dickson about the power, the potential, in dumb questions,
how National Grid is ‘super cool’ in its initatives, picking key stories and ‘rock starring’ them, updating antiquated systems, finding key high emotion moments in the room and online, creating a sense of intimacy via video and much more.
Special GDPR series episode 2 with Henry Herbert
GDPR discussion series welcomes David Chalmers from Cvent
Nick Borelli joins first EIN Facebook Live Podcast - Facebook update & what it means for #EventProfs
Clubs Away founder Michael Chamberlain talks golf events
Trends in Enterprise Event Management
Attendify founder discusses the gamble of publishing their first product roadmap
Spigot Labs and how their event tech is being used at Craft Beer events in the US
Bryan Cooney from Malo Events talks Kidtropolis
New VeDi system hopes to streamline venue diagnostics
Multi-Hub Meetings and the efficiency of video conferencing
Events must improve digital experience or risk losing out
Current trends in the event tech sector
Event Tech Live co-founder talks new content and expanded show
How do venues cope with three times as much data being used year-on-year?
AI hoping to deliver more profitable experiences for attendees
EIN Podcast: Linking the physical and digital worlds to improve event safety and security
Preoday: transforming the way venues handle food and drink orders
How venue marketing teams can help to deliver great event experiences.
Expedia hoping to revolutionise the way meeting rooms are booked
Task Manager vs Strategic Planner: Using tech to streamline meeting planning
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
The Power of Storytelling
NABOR® TALKS
U.S Property Podcast
The Ramsey Show
Planet Money