Ex-pat American Dax Callner, strategy director at creative agency Smyle and president of the Experiential Marketing Measurement Coalition, returns to the EIN podcast 18 months after his last appearance.
In this episode, which has more answers than questions, Dax’s primary focus is a job Smyle did for the National Grid and how that relationship started during lockdown.
Dax looks at best means of telling the story that helps brands connect with their audiences and how Smyle’s creative/stratgic expertise solutions helped National Grid to revinvent its capital markets day.
Dax Callner tells host James Dickson about the power, the potential, in dumb questions,
how National Grid is ‘super cool’ in its initatives, picking key stories and ‘rock starring’ them, updating antiquated systems, finding key high emotion moments in the room and online, creating a sense of intimacy via video and much more.
Using technology to improve simple issues at outdoor events
Are events sending the right message when it comes to sustainability?
Introducing Lionel, the robotic floor marker
INVNT CEO Scott Cullather reflects on a decade of growth
The Future of Event Technology from Cvent's perspective
Data to help you to calculate return on marketing investment
Nick Gold from Speakers Corner on how to book the right speaker
Evvnt’s Richard Green
Special: Events for Namuwongo
Discussing swag with Printfection
Black Deer Festival
Arena Scaffolding at the Ryder Cup
Event data to create immersive experiences
Podcast: How platforms such as Spotify, Vine and YouTube have changed audience engagement forever
Podcast: Patrick Blattner from The Indoor Lab
A look at the new Asemblr event planning tool
A trans-Atlantic chat with the INBOUND team
Could a new tool revitalise the way sponsors are sourced?
Discussing London’s continued growth as a tech event destination
Podcast Special: Emily Fawell talks Event Wellbeing week 2018
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