This is the final post in a 5-post series about my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of Cherish and Challenge Your Legacy, I asked, then CEO of Starbucks, Howard Schultz what he wanted his legacy to be. He responded, “I want to build a lasting brand that elevates lives one cup at a time.” Upon his retirement a few years ago, it was clear to me that Howard’s legacy was intact. But that outcome wasn’t always certain. In fact, Howard had to return to the CEO position from his role as Chief Global Strategist to execute a bold transformational agenda that I chronicle in Leading the Starbucks Way. Howard and his leadership team had to also make difficult choices and invest wisely to ensure they stewarded a “lasting brand that elevates lives one cup at a time.”
What do you want your leadership legacy to be?
Human Experience in A Technological World
Customer Segments or Customer Need States?
Trusting Your People and Superpowering Your Customer Experience
Legendary Brand: What’s Your Story?
Cutting-edge Service Technology Blended with a Human Service Culture
Soaring Through Future-Focused | Optimal Customer Visioning
The Agility of Ownership – Lessons from South African Entrepreneurs
Customer Experience Lessons from Informal Townships [South Africa Part 2 of 3]
Customer Experience Lessons from the African Bush
Extending Kindness for Generations to Come
Your Customer is Flawed but So Are YOU | The Gentle Side of Cognitive Bias
It’s Alphabet Soup Time | Drive EQ to Improve CX & ROE
Not All Customer Moments Are Created Equal | Building Memories When It Matters Most
Long ago in a galaxy far, far away... | Small-Town Lessons on Relationship and Business Reputation
The Bar is High – Are you Letting your Products and Technology Down?
When the Customer Experience Goes Awry [Differentiation Through Service Recovery]
For the Love of Mike (and all the others you serve) – Close the Loop!
Rolling through the Highs and Lows | Where will your Customers Land?
5 Things Not To Do in Your Journey to Customer Experience Excellence
Your Customer Journey Map is Probably Not Enough
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