This is the final post in a 5-post series about my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of Cherish and Challenge Your Legacy, I asked, then CEO of Starbucks, Howard Schultz what he wanted his legacy to be. He responded, “I want to build a lasting brand that elevates lives one cup at a time.” Upon his retirement a few years ago, it was clear to me that Howard’s legacy was intact. But that outcome wasn’t always certain. In fact, Howard had to return to the CEO position from his role as Chief Global Strategist to execute a bold transformational agenda that I chronicle in Leading the Starbucks Way. Howard and his leadership team had to also make difficult choices and invest wisely to ensure they stewarded a “lasting brand that elevates lives one cup at a time.”
What do you want your leadership legacy to be?
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Transforming Customer Experience with Partners: The Art of Not Going It Alone
Iterative and Future Backward - How are you Crafting Improved and Transformative Customer Experiences?
Validate, Educate, and Activate - Three Keys to Effective Customer Journey Mapping
What Is A Persona And What Does It Have To Do With Customer Journey Mapping?
Patiently Seeking Input to Guide Service Experience Design
McDonald‘s Experience of the Future & Your Keys to Outstanding Experience Design
If Only Someone Had Told Me Sooner!
Branded Customer Experience Delivery
Catching Great Leadership Skills
So Many Customer Experience Lessons – So Little Time!
From Customer Journey Map to an Optimal Customer Journey Road Map
Customer Journey Mapping and the Road Beyond
No Joke! The Role of Humor in Customer Experience
Afraid of Being a Loving Business? Abundantly Moving Beyond Business Fear
Howard Schultz: A Leader, A Teacher, and An Inspiration
Practicing Otherness in a Selfish World
A Loyalty Program Doesn’t Loyalty Make – Repeat Business Is NOT The Grand Prize
5 Things You Absolutely Must Do To be Customer-Centric
You Want to Deliver an Experience that Attracts and Delights Your Customers - So Don‘t Do This!
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