This is the final post in a 5-post series about my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of Cherish and Challenge Your Legacy, I asked, then CEO of Starbucks, Howard Schultz what he wanted his legacy to be. He responded, “I want to build a lasting brand that elevates lives one cup at a time.” Upon his retirement a few years ago, it was clear to me that Howard’s legacy was intact. But that outcome wasn’t always certain. In fact, Howard had to return to the CEO position from his role as Chief Global Strategist to execute a bold transformational agenda that I chronicle in Leading the Starbucks Way. Howard and his leadership team had to also make difficult choices and invest wisely to ensure they stewarded a “lasting brand that elevates lives one cup at a time.”
What do you want your leadership legacy to be?
Legacy Schmegacy – What Will You Be Known For?
Thanksgiving & Your Business Year-Round
From Online Search to Conversation and Then From Conversation to Sale: The Importance of Channel Relevance
Voting for Over-Delivery: The Inspirational Power of Promises Fulfilled
Connecting With The Need To Connect: Watching People Eat Online
Not Top Of Mind But Top Of Heart – When Branding Gets REAL
The Kindness GAP: Differentiation by Practicing Civility in Uncivil Times
Will it Fly? How to Leverage Quantitative and Qualitative Customer Listening
Stepping To The Curb – Go Faster…Make It Easier
We Are All In The Perception Business!
Make a Mouse: The Power of a Culture of Customer Experience Excellence
Do You Want Engaged Employees? Ignite Mastery
Grateful Business – Human Experience Creation At Its Best
Send in the Drones: Elevating Service in A Technology-Driven World
Technology: A Blessing & A Curse to Customer Experience Delivery
Which Should Come First? The Employee or the Customer?
Customers Aren’t Always Right: Courageous Leaders Need to Be
Beating the Giant: It’s as Simple as Artisanship
Make the Experience Faster and More Personal
Pokémon Go: How to Launch Experiences that Maximize Technology and Social Interaction
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