This is the final post in a 5-post series about my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of Cherish and Challenge Your Legacy, I asked, then CEO of Starbucks, Howard Schultz what he wanted his legacy to be. He responded, “I want to build a lasting brand that elevates lives one cup at a time.” Upon his retirement a few years ago, it was clear to me that Howard’s legacy was intact. But that outcome wasn’t always certain. In fact, Howard had to return to the CEO position from his role as Chief Global Strategist to execute a bold transformational agenda that I chronicle in Leading the Starbucks Way. Howard and his leadership team had to also make difficult choices and invest wisely to ensure they stewarded a “lasting brand that elevates lives one cup at a time.”
What do you want your leadership legacy to be?
Soliciting and Using Customer Feedback: Learning Without Annoying
Trembling: Being Accountable to the Customer
Leaving a Leadership Legacy
The SDI’s of Millennials
Memorable WOW Experience Held Together by Coffee Stir Sticks
Keys to Customer Experience Excellence
Awaken the Force: Six Powerful Commitments for 2016
The Cost of Serving Well
Are your property values up? Thank Starbucks
Would you have your wedding at Starbucks? Becoming a Beloved Brand
Human and Automated: Customer Experience Management at Its Best
Holiday Relationships – Focusing on More than the Sale
Wireless Charging at a Starbucks Near You! Partnering in the Removal of Pain/Drain Points
It’s Not Just Moments-Of-Truth: It’s the End-To-End Experience
Segment Your Service Experiences!
Experience Delivery = Quality Products + Service Excellence + Empathy
Becoming Known For Service Excellence – Aligning Who You Are With Who You Say You Are
Blessed are the Peacemakers. They will Experience Business Success!
Exploiting Breast Cancer Awareness Month – Think Authenticity When Doing Cause Marketing
More Freedom Considered for Virgins: Empower Through Trust
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