This is the final post in a 5-post series about my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of Cherish and Challenge Your Legacy, I asked, then CEO of Starbucks, Howard Schultz what he wanted his legacy to be. He responded, “I want to build a lasting brand that elevates lives one cup at a time.” Upon his retirement a few years ago, it was clear to me that Howard’s legacy was intact. But that outcome wasn’t always certain. In fact, Howard had to return to the CEO position from his role as Chief Global Strategist to execute a bold transformational agenda that I chronicle in Leading the Starbucks Way. Howard and his leadership team had to also make difficult choices and invest wisely to ensure they stewarded a “lasting brand that elevates lives one cup at a time.”
What do you want your leadership legacy to be?
Customer Experience - Art or Science? The answer is YES!
Customer Experience Limbo - How low can it go?
Giraffes are ESSENTIAL to your Customer Experience!
There‘s More to Business than Money!
A swing and a miss - wait, it‘s a home run?
Asking for Complaints? Yes, No, Maybe?
Doing Right - pays!
How to Choose a Customer Loyalty Metric (CSAT, NPS, CES)
The Easy Way to Customer Service Excellence
How to Deliver Service Plus Chocolate!
Walk Before You Run, But Run for Service
5 Categories of Customer Preferences You Should Know
How to build brand equity
Customer Connections by the Facts Not by Total Nonsense
How to move customers up the loyalty ladder
How to assess the online or user experience
Is Customer Loyalty Dead or Alive?
How to Be an Innovator
The Gravity of Customer Experience Enhancement
Sex doesn‘t Sell that Well! How to make real visceral connections with customers
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Bank of America Treasury Insights
How I Crushed It
Pharmacy Podcast Network
The Ramsey Show
Planet Money