This is the final post in a 5-post series about my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of Cherish and Challenge Your Legacy, I asked, then CEO of Starbucks, Howard Schultz what he wanted his legacy to be. He responded, “I want to build a lasting brand that elevates lives one cup at a time.” Upon his retirement a few years ago, it was clear to me that Howard’s legacy was intact. But that outcome wasn’t always certain. In fact, Howard had to return to the CEO position from his role as Chief Global Strategist to execute a bold transformational agenda that I chronicle in Leading the Starbucks Way. Howard and his leadership team had to also make difficult choices and invest wisely to ensure they stewarded a “lasting brand that elevates lives one cup at a time.”
What do you want your leadership legacy to be?
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Grateful Business – Human Experience Creation At Its Best
Send in the Drones: Elevating Service in A Technology-Driven World
Technology: A Blessing & A Curse to Customer Experience Delivery
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Customers Aren’t Always Right: Courageous Leaders Need to Be
Beating the Giant: It’s as Simple as Artisanship
Make the Experience Faster and More Personal
Pokémon Go: How to Launch Experiences that Maximize Technology and Social Interaction
Show Me the Money: The Why of Customer Experience Excellence
Brand Independence Day: Staying in the Black from One of the Men in Black
Personal Brand Vetting – THEY are Listening
Don’t Invent – Innovate: The Art of Resolving Human Need
Countering Terror with a Service Heart
The Muhammad Ali Experience: 5 Lessons to Win By
To Switch or Not to Switch: 4 Ways to Stop Customer Churn
When it Comes to Service: Beware A Technology-Based Backlash
How to Stop the Revolving Door for Millennials at Work
Noble Associations, Transparency, and Accountability EQUALS Success
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