PRovoke Media partnered with the Hoffman Agency to explore how public relations ideas and strategies can be deployed to address B2B challenges and drive tangible, sustainable business outcomes.
The discussion featured the following panellists:
0:00 Introductions & relevant experience
6:05 Changing role of PR in B2B marketing strategy
23:27 Long term objectives vs short term focus
29:34 Understanding what PR can accomplish
35:40 Changes in PR investment, from media relations towards social media, owned/paid content and influencer marketing
50:05 Using data and commstech to measure and prove return on PR investment
1:07:17 Quality of B2B content
Podcast: Building A Better Future Of Travel
Roundtable: The Global Rise Of B2B Influence
Trading Up With B2B Influencers
Rethinking The 21st Century PR Network
ADHD & Agency Leadership
Independent PR Leaders On Strategic Investment In Tech, Talent and More
Does The ESG Backlash Require A Responsibility Reset?
Influence 100 Podcast: A Proactive Response To Polarization
Team Farner & The New Strategic Communications Landscape
KPMG's Jane Lawrie on AI and ESG
The power of communications in accelerating sustainability adoption
Truth, Trust & Trickery
The Burson mega-merger: is bigger better?
The Lowdown On Analyst Relations
Global Healthcare Campaigns, Myth Or Reality?
Using AI To Supercharge Success
Havas Red On The Maturation of Influencer Marketing
The critical role of comms in decriminalising suicide
HBCU Sports In The Limelight
Cross-Generational Communications: Creating Ageless Connections
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