PRovoke Media partnered with the Hoffman Agency to explore how public relations ideas and strategies can be deployed to address B2B challenges and drive tangible, sustainable business outcomes.
The discussion featured the following panellists:
0:00 Introductions & relevant experience
6:05 Changing role of PR in B2B marketing strategy
23:27 Long term objectives vs short term focus
29:34 Understanding what PR can accomplish
35:40 Changes in PR investment, from media relations towards social media, owned/paid content and influencer marketing
50:05 Using data and commstech to measure and prove return on PR investment
1:07:17 Quality of B2B content
Modern Brand Belief: Data-Informed Innovation With GSK & Imre
H&S CEO Elizabeth Harrison On Ageism
#MentalHealth4All + American Foundation for Suicide Prevention
Mental Health For Marginalized Groups
Global Rankings: Understanding PR industry resilience amid Covid-19
Leslie Campisi On Basecamp, Work Culture & Wellness
A Conversation With Vice CMO Nadja Bellan-White
Gavin Devine on lobbying & the Super League
The Value Of PR Agencies Owning Distribution Channels
Manifest On Busting Taboos Through Creativity
Creating a Movement with Caulipower Founder Gail Becker
Growing a PR business by working for the Feds
Piabo's Tilo Bonow on making the most of Clubhouse
Combining Social & Media Strategy: Twitter's Role In The New Ecosystem
A Conversation on Diversity & Tech PR
Crisis proofing your business
Being Human in a Tech-Enabled World: The Workplace
The Complexity Of Transforming Iconic Brands
PRovokeNA Recap With W2O Group's Aaron Strout
State of the Asia-Pacific PR industry, with Emma Dale
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