PRovoke Media partnered with the Hoffman Agency to explore how public relations ideas and strategies can be deployed to address B2B challenges and drive tangible, sustainable business outcomes.
The discussion featured the following panellists:
0:00 Introductions & relevant experience
6:05 Changing role of PR in B2B marketing strategy
23:27 Long term objectives vs short term focus
29:34 Understanding what PR can accomplish
35:40 Changes in PR investment, from media relations towards social media, owned/paid content and influencer marketing
50:05 Using data and commstech to measure and prove return on PR investment
1:07:17 Quality of B2B content
Nepean's Gavin Davis on "corporate body language" and ESG
Mastercard's Raja Rajamannar
Vaccine Confidence with Novavax's Silvia Taylor and Crisp's Adam Hildreth
Connect2’s Rich Williams on the human side of tech PR
Stephanie Cutter On Pivoting Political Traditions Amid Unprecedented Tragedy
How 2020 Changed Influencer Marketing
Proving That Coverage Equals Capital
MSL’s Chris McCafferty On Digging Into Consumer Beliefs
Sling & Stone's Vuki Vujasinovic
Luminaries Mentoring Series: Google's Lily Lin + Maureen Lippe
Milk & Honey On Building A Sustainable Agency
Covid Comms Challenges For Science & Social
Fighting the Infodemic: Covid-19 + Vaccines
Allison + Partners' Lisa Rosenberg On Innovation and Creativity During Challenging Times
Athletes and activism in 2020 (Ep. 250)
The Innovation Driving #BlackLivesMatter's Grassroots Movement (Ep. 249)
Kathy Bloomgarden On Where We Go From Here (Ep.248)
Using Hip Hop To Promote Health Equity (Ep. 247)
Partner Series: Vikki Chowney On Digital Transformation Post-Covid
Rachel Friend on her new roles at W Communications & the PRCA (Ep. 246)
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