PRovoke Media partnered with the Hoffman Agency to explore how public relations ideas and strategies can be deployed to address B2B challenges and drive tangible, sustainable business outcomes.
The discussion featured the following panellists:
0:00 Introductions & relevant experience
6:05 Changing role of PR in B2B marketing strategy
23:27 Long term objectives vs short term focus
29:34 Understanding what PR can accomplish
35:40 Changes in PR investment, from media relations towards social media, owned/paid content and influencer marketing
50:05 Using data and commstech to measure and prove return on PR investment
1:07:17 Quality of B2B content
Partner Series: Vikki Chowney On Digital Transformation Post-Covid
Rachel Friend on her new roles at W Communications & the PRCA (Ep. 246)
Luminaries Mentoring Series: Kelly McGinnis + Maureen Lippe
Next 20: Asia-Pacific Digital Innovation with Zeno's Paul Mottram
Intersection Series: Journalist S. Mitra Kalita on the Limitations of Objectivity
Corporate communications & leadership in the pandemic era (Ep. 245)
Mike Paul on the New Reality of DE&I and Crisis Communications (Ep. 244)
Podcast: Why Farmers Need A Voice In The Sustainability Conversation (Ep. 243)
Navigating The ‘No Normal’ Healthcare Environment (Ep. 242)
Partner Series: The Rise of Audio Comms with H+K Strategies
Trust, Truth & Lies: US Election Tactics (Ep. 241)
Amar Chohan on how brands can align meaningfully with BLM (Ep. 240)
Intersection Series: Maeve DuVally, Goldman Sachs, on Bringing Your Whole Self to Work
KPMG's Jane Lawrie on the changing nature of CEO concerns (Ep.239)
Intersection Series: ACLU's Rebecca Lowell Edwards on democracy, race + PR
Jack Temple on the emerging field of sustainable finance (Ep.238)
MSL’s Marc Levy on staying creative in tough times (Ep. 237)
BerlinRosen’s Janna Pea on social Impact and racial justice (Ep. 236)
Intersection Series: Author Craig Watkins on Creative Hustle & the Technology Revolution
Partner Content: Ideas with Purpose — PR & Race (Part I)
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