PRovoke Media partnered with the Hoffman Agency to explore how public relations ideas and strategies can be deployed to address B2B challenges and drive tangible, sustainable business outcomes.
The discussion featured the following panellists:
0:00 Introductions & relevant experience
6:05 Changing role of PR in B2B marketing strategy
23:27 Long term objectives vs short term focus
29:34 Understanding what PR can accomplish
35:40 Changes in PR investment, from media relations towards social media, owned/paid content and influencer marketing
50:05 Using data and commstech to measure and prove return on PR investment
1:07:17 Quality of B2B content
Mars' Kimberly West on 'purpose fatigue' (Ep. 173)
EY's Janet Balis (Ep. 172)
Jenna Young on Cannes and creativity (Ep. 171)
Gail Heimann's highlights & lowlights from Cannes 2019 (Ep. 170)
WE's Kass Sells on agency transformation (Ep. 169)
Cannes: The data-driven PR industry, with Weber Shandwick (Ep. 168)
The Rise of Virtual PR Agencies (Ep. 167)
Why public relations & SEO need each other (Ep. 166)
Cheryl Overton on what real diversity looks like. (Ep. 165)
Larry Weber on how far tech PR has come (Ep. 164)
The Method Communications Acquisition (Ep. 163)
Claudine Moore; Digiday's Brian Morrissey (Ep. 162)
Notes from Newhouse School/Fear & The Future of PR (Ep. 161)
Tom Doctoroff on Chinese brands & consumers (Ep. 160)
The state of the Asia-Pacific PR industry (Ep. 159)
To pod or not to pod? (Ep. 158)
Redhill's Jacob Puthenparambil (Ep. 157)
Australia's History will be Kind & Poem (Ep. 156)
Firehouse Strategies (Ep. 155)
UN Spokesperson Stéphane Dujarric (Ep. 154)
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