PRovoke Media partnered with the Hoffman Agency to explore how public relations ideas and strategies can be deployed to address B2B challenges and drive tangible, sustainable business outcomes.
The discussion featured the following panellists:
0:00 Introductions & relevant experience
6:05 Changing role of PR in B2B marketing strategy
23:27 Long term objectives vs short term focus
29:34 Understanding what PR can accomplish
35:40 Changes in PR investment, from media relations towards social media, owned/paid content and influencer marketing
50:05 Using data and commstech to measure and prove return on PR investment
1:07:17 Quality of B2B content
The State of the Asia-Pacific PR Industry (Ep. 215)
W2O CEO Jim Weiss: 'All Companies Can Find a Way to Be Relevant Right Now' (Ep. 214)
How Communications Can Sustain Travel & Tourism (Ep. 213)
How Covid-19 Will Affect The PR Job Market (Ep. 212)
Alex Malouf on the Covid-19 corporate comms response (Ep.211)
How tech has changed in 35 years of the CODiE Awards (Ep. 210)
Crisis communications in the coronavirus era, with Ogilvy (Ep. 209)
Covid-19 communications challenges (Ep. 208)
'We're All Influencers Now' with Scott Guthrie (Ep. 207)
HKEx's Tori Cowley (Ep. 206)
A young practitioner's view of PR (Ep. 205)
Matt Peacock on meeting the ESG challenge (Ep. 204)
Getting to Know the 'Techruptor' Demographic (Ep.203)
Davos Voices: Ruder Finn's Kathy Bloomgarden (ep. 202)
Davos Voices: Ketchum's Barri Rafferty (ep. 201)
The remarkable legacy of Harold Burson (Ep. 200)
How brands can prepare for the impact of purpose (Ep. 199)
Jennifer Risi & Bonin Bough on Collaboration (Ep. 198)
PRovoke19: Teneshia Jackson Warner (Ep. 197)
Tony Hollingsworth on The Global Listen Campaign (Ep. 196)
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