PRovoke Media partnered with the Hoffman Agency to explore how public relations ideas and strategies can be deployed to address B2B challenges and drive tangible, sustainable business outcomes.
The discussion featured the following panellists:
0:00 Introductions & relevant experience
6:05 Changing role of PR in B2B marketing strategy
23:27 Long term objectives vs short term focus
29:34 Understanding what PR can accomplish
35:40 Changes in PR investment, from media relations towards social media, owned/paid content and influencer marketing
50:05 Using data and commstech to measure and prove return on PR investment
1:07:17 Quality of B2B content
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Sir Martin Sorrell (Ep. 142)
Tim Sutton turns the tables (Ep. 141)
David Ko on 'deepfake content' and cybersecurity in China (Ep. 140)
'Everything You Do Could End Up In the Media'
Richard Edelman (Ep. 138)
W's Adam Mack on agency agility (Ep. 137)
Facebook, Iceland, Nissan, D&G, CreativeIndex18 & more (Ep. 136)
Jericho Chambers' Robert Phillips, IPR's Tina McCorkindale (Ep. 135)
Podcast: A brave new Blurred world (ep.134)
Frank's Andrew Bloch & Alex Grier (Ep. 133)
Behavourial Scientist Richard Shotton Talks Consumer Bias (Ep. 132)
H+K, Kekst CNC, Bite/Text, PRovoke18 Nike, Bell Pottinger & more (Ep. 131)
FutureBrand’s Jon Tipple on the most futureproof brands (Ep. 130)
Sree Sreenivasan on fake news, digital metrics & more (Ep. 129)
Robertsbridge's Brendan May on sustainability communications (Ep. 128)
Amadeus' Karun Budhraja on travel marketing in Asia; Tim Sutton on ethics (Ep. 127)
Summer news roundup: Edelman, BCW, M&A, PRSA, Racepoint & more (Ep. 126)
Ogilvy UK CEO Michael Frohlich (Ep. 125)
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