PRovoke Media partnered with the Hoffman Agency to explore how public relations ideas and strategies can be deployed to address B2B challenges and drive tangible, sustainable business outcomes.
The discussion featured the following panellists:
0:00 Introductions & relevant experience
6:05 Changing role of PR in B2B marketing strategy
23:27 Long term objectives vs short term focus
29:34 Understanding what PR can accomplish
35:40 Changes in PR investment, from media relations towards social media, owned/paid content and influencer marketing
50:05 Using data and commstech to measure and prove return on PR investment
1:07:17 Quality of B2B content
3 Changes To Help Overcome The Mental Health Pandemic — And The Role Comms Can Play
When CEOs + CCOs Clash, Is Leaving The Only Recourse?
Podcast: Paul Dyer On Friction Fatigue
Being Human In A Tech-Enabled World: Learning
WBA’s Aaron Radelet On How Covid Changed The Health & Wellness Business
Lenovo‘s Genevieve Hilton
Healthy Bites: The Future of Digital Health With Dan Carter
‘Back To Office‘ Plans Impact Diversity Initiatives
Healthy Bites: Data-Driven Communications With Emily Poe
Asian PR‘s creative evolution, with Ogilvy‘s Emily Poon
A Conversation With P&G On The Role And Risks Of Creativity
‘Relaunch Hong Kong‘ rumbles on
5 Reasons PR Should Be Involved In Lead Generation
A Conversation With CeraVe On Influencers, Transparency & Purpose
Why It's Time For All PR Firms To Embrace Remote Work
The challenges of higher education communications
The evolution of public health communications
How Covid changed the creative process
The Role Of Communications In Techlash
The New Media Ecosystem: 'The Biggest Media Shift Since The Printing Press'
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money