This is the fourth in a 5-part series and we're continuing on through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of my principle, Mobilize the Connection, I talked with, then CEO of Starbucks, Howard Schultz about digital transformation. He noted, “We started before there was a digital revolution; the third place was our stores. Our mobile focus has evolved to the point where everyone is getting primary information and communicating in a way that was nonexistent before. I don’t think any enterprise or organization can exist in the future without having a primary relevant position in the minds and hearts of people through a digital platform. Many brands will come and go in terms of relevancy and trust in the digital world, as trust and relevance will be harder to maintain digitally than through a physical presence.”
Does your digital strategy integrate multiple approaches to engage people across a mass-market and individually?
Trembling: Being Accountable to the Customer
Leaving a Leadership Legacy
The SDI’s of Millennials
Memorable WOW Experience Held Together by Coffee Stir Sticks
Keys to Customer Experience Excellence
Awaken the Force: Six Powerful Commitments for 2016
The Cost of Serving Well
Are your property values up? Thank Starbucks
Would you have your wedding at Starbucks? Becoming a Beloved Brand
Human and Automated: Customer Experience Management at Its Best
Holiday Relationships – Focusing on More than the Sale
Wireless Charging at a Starbucks Near You! Partnering in the Removal of Pain/Drain Points
It’s Not Just Moments-Of-Truth: It’s the End-To-End Experience
Segment Your Service Experiences!
Experience Delivery = Quality Products + Service Excellence + Empathy
Becoming Known For Service Excellence – Aligning Who You Are With Who You Say You Are
Blessed are the Peacemakers. They will Experience Business Success!
Exploiting Breast Cancer Awareness Month – Think Authenticity When Doing Cause Marketing
More Freedom Considered for Virgins: Empower Through Trust
To Tattoo or Not to Tattoo? - Starbucks, Ink, & Customer Experience
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