This is the fourth in a 5-part series and we're continuing on through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of my principle, Mobilize the Connection, I talked with, then CEO of Starbucks, Howard Schultz about digital transformation. He noted, “We started before there was a digital revolution; the third place was our stores. Our mobile focus has evolved to the point where everyone is getting primary information and communicating in a way that was nonexistent before. I don’t think any enterprise or organization can exist in the future without having a primary relevant position in the minds and hearts of people through a digital platform. Many brands will come and go in terms of relevancy and trust in the digital world, as trust and relevance will be harder to maintain digitally than through a physical presence.”
Does your digital strategy integrate multiple approaches to engage people across a mass-market and individually?
How to Get a Solid Return on Workplace Fun
PHENOMENAL Marketing Systems by Howard Partridge
If You Don’t Have Passion for Your Product, Why Should Your Customer?
A Case Study for 2014 -Learning from Legendary Leaders
Making it Right: Turning Breakdown Experiences into Forever Customers
How to Speed-Train Seasonal Employees
They Want to Talk – Do You Want to Listen? How to Learn from Customers
Five Points for Perfecting Customer Interactions
How to Create Seasonally Relevant Customer Experiences
Why having a heart for Military Veterans matters!
Customer Experience Musts - Telling Us What They Want
Customer Experience: Is it caring or speed?
Challenging Awakeness: From Favorite to Former
Tweet a Coffee? Mobilize the Connection
Meeting Customer - Your Road to Success
Is it loyalty or buying customers?
Courting, Dating and Loving - A Customer Experience Journey?
That Nonreplicable ”Something Else”
Passion Drives Purchase
“Leading the Starbucks Way” – How they are doing it right & why YOU should follow
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