This is the fourth in a 5-part series and we're continuing on through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of my principle, Mobilize the Connection, I talked with, then CEO of Starbucks, Howard Schultz about digital transformation. He noted, “We started before there was a digital revolution; the third place was our stores. Our mobile focus has evolved to the point where everyone is getting primary information and communicating in a way that was nonexistent before. I don’t think any enterprise or organization can exist in the future without having a primary relevant position in the minds and hearts of people through a digital platform. Many brands will come and go in terms of relevancy and trust in the digital world, as trust and relevance will be harder to maintain digitally than through a physical presence.”
Does your digital strategy integrate multiple approaches to engage people across a mass-market and individually?
USP and You
Better Numbers Better Connections
While Standing in Your Business
Get Off the Phone
Unto Thine Own Self Be True
Doing the Best in the Worst
Computer Jennerated Service
Interview with Dr. Michelli on BNET
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Aktörspodden
The Power of Storytelling
NABOR® TALKS
The Ramsey Show
Planet Money