This is the fourth in a 5-part series and we're continuing on through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of my principle, Mobilize the Connection, I talked with, then CEO of Starbucks, Howard Schultz about digital transformation. He noted, “We started before there was a digital revolution; the third place was our stores. Our mobile focus has evolved to the point where everyone is getting primary information and communicating in a way that was nonexistent before. I don’t think any enterprise or organization can exist in the future without having a primary relevant position in the minds and hearts of people through a digital platform. Many brands will come and go in terms of relevancy and trust in the digital world, as trust and relevance will be harder to maintain digitally than through a physical presence.”
Does your digital strategy integrate multiple approaches to engage people across a mass-market and individually?
How Customer Loyalty Data Translates to Customer Experience Elevation
Is Social Media Dead? Credibility through Customer Experience
How to turn customer service into profit
How words sell well!
Direct Buy, Best Buy, Where You Buy
Stop Selling - Leverage Listening
Is your business making WOWful Connections with your customers?
How to Choose a Strategic Business Alliance
How do you know?
Starbucks - Dead or Alive
Transform or Control? Resolving an Important Leadership Challenge
Keys to Customer Centric Business Tactics
How to translate mission into Vision
Are you service-centric?
Shakespeare and Business
4 Key Business Strategies
6 Keys to True Leadership
Effective ways to create a lasting leadership legacy
8 Best Ways to Get Consumers‘ Attention
Too Much of a Good Thing?
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