This is the fourth in a 5-part series and we're continuing on through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of my principle, Mobilize the Connection, I talked with, then CEO of Starbucks, Howard Schultz about digital transformation. He noted, “We started before there was a digital revolution; the third place was our stores. Our mobile focus has evolved to the point where everyone is getting primary information and communicating in a way that was nonexistent before. I don’t think any enterprise or organization can exist in the future without having a primary relevant position in the minds and hearts of people through a digital platform. Many brands will come and go in terms of relevancy and trust in the digital world, as trust and relevance will be harder to maintain digitally than through a physical presence.”
Does your digital strategy integrate multiple approaches to engage people across a mass-market and individually?
Becoming Known For Service Excellence – Aligning Who You Are With Who You Say You Are
Blessed are the Peacemakers. They will Experience Business Success!
Exploiting Breast Cancer Awareness Month – Think Authenticity When Doing Cause Marketing
More Freedom Considered for Virgins: Empower Through Trust
To Tattoo or Not to Tattoo? - Starbucks, Ink, & Customer Experience
A Lesson Your Business Could Learn from the Ray Rice Video
Pregnancy to Birth in 6 seconds – Customer Experience and the Short Attention Span
How Sorry Are You? Keys to Driving Satisfaction While Resolving Customer Issues
How to Create Experiences through Personalization, Sharing, and Social Platforms
Renewing Commitment to Customer Experience – A Cost-Saving Approach
Walk A Mile In Their Shoes - Mapping Your Customers‘ Journey
Easy Wins
Mystery, Sensuality and Intimacy – Loving your Customer and your Message
Why it‘s in your own interest to forget your self-interest
True or False? Measuring Performance Leads to Better Service
Beloved Brands Think Differently
How to turn problems into customer loyalty
How to Float a Complaint
Who Are Your Customers?
The Conundrum of Consistency: When More Becomes…More of the Same
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