Did you know that most of your prospects don’t want to talk to your sales team? You can thank the internet for that, and for fundamentally changing the way we do business.
So how do you get someone’s attention when they don’t want anything to do with you until the moment they’re ready to buy?
B2C marketers think that consumers don’t need a lot of information to make a buying decision, and B2B marketers think that getting a consumer to buy is more difficult than it really is.
But here’s the rub, it doesn’t matter if you’re selling to businesses or to individuals. The goal is the same.
What matters is how effective you are at packaging the information and beliefs that make your product a no-brainer and transferring them into your prospect’s head. And if you don’t package that information in a compelling way, then your prospect’s won’t digest it (and the sale will be lost).
We don’t want that to happen to you.
In this episode, Marcus Krieg, Director of Strategy, and I talk about how businesses can use video to sell to other businesses.
So, if you want to understand how to adjust your video marketing strategy to get better results, then you’re going to love this episode of Video Marketing Mastery!
Ep. 165: How to Use Video to Train Your Global Sales Team
Ep. 164: How to Build Brand Awareness & Recall on YouTube
Ep. 163: How to Turn Your YouTube Audience Attention into Action
Ep. 162: How to Use Video to Create Your Website’s Best Content, with Rand Fishkin
Ep. 161: Why Investing in the Best Tools Will Help You Grow Your Video Marketing
Ep. 160: How Businesses are Adopting Video and the Biggest Trends
Ep. 159: How to Track Your Prospects and Become an Attention Marketer
Ep. 158: How to Leverage a Sniper’s Mind to Get Better Results
Ep. 157: Using the Power of Video to Create a Movement
Ep. 156: How to go From a One Man Band to a Video Production Army
Ep. 155: How to Overcome Adversity with Your Digital Marketing Campaigns
Ep. 154: Why Brands Should Niche Down and Focus on YouTube
Ep. 153: How to Recognize and Capitalize From Developing Market Trends
Ep. 152: The Truth About Using YouTube Director For Your Video Marketing Advertising
Ep. 151: How to do Your Thought Leadership Videos on the Cheap
Ep. 150: The Stories You’ve Always Wanted to Hear
Ep. 149: How to Use Video to Make Your Sales Proposals More Effective
Ep. 148: Remarketing Best Practices for Google and YouTube 2018
Ep. 147: How to Use LinkedIn Video Ads
Ep. 146: Why You Should Support Free Speech, Especially For People You Disagree With
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