Ep. 135: How to Use Video in B2B Marketing

Did you know that most of your prospects don’t want to talk to your sales team? You can thank the internet for that, and for fundamentally changing the way we do business.

 

So how do you get someone’s attention when they don’t want anything to do with you until the moment they’re ready to buy?

 

B2C marketers think that consumers don’t need a lot of information to make a buying decision, and B2B marketers think that getting a consumer to buy is more difficult than it really is.

 

But here’s the rub, it doesn’t matter if you’re selling to businesses or to individuals. The goal is the same.

 

What matters is how effective you are at packaging the information and beliefs that make your product a no-brainer and transferring them into your prospect’s head. And if you don’t package that information in a compelling way, then your prospect’s won’t digest it (and the sale will be lost).  

 

We don’t want that to happen to you.

 

In this episode, Marcus Krieg, Director of Strategy, and I talk about how businesses can use video to sell to other businesses.

 

So, if you want to understand how to adjust your video marketing strategy to get better results, then you’re going to love this episode of Video Marketing Mastery!