As VP of Global Revenue Operations at LogRhythm, Michael McKinnon knows the importance of demonstrating marketing’s impact. In this episode, Michael returns to share why attribution is crucial for the growth and security of all marketing teams, the difference between attribution and and contribution, and how to go about setting up an attribution model within your own organization.
Take a look at the Michael’s marketing attribution slides here: http://bit.ly/38oOI2Q
Check out this video on DemandGen TV: https://bit.ly/396Oaxu
Download the digital version of Manufacturing Demand here: http://bit.ly/37zkhVw
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Check out these other resources!
DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS
Manufacturing Demand book: https://bit.ly/37zkhVw
#57 Aligning Marketing with Product Management
#56 An Interview with Marketing Ops Leader, Amy Auriemma
#55 Selling Your Soul to Success
#54 She’s Fearless, Driven, and Now CMO
#53 The Making of LaunchPoint for Marketo
#52 How to solve the ABM data-related issues
#51 Who Owns Sales Enablement?
#50 How Much Money is Marketing Earning These Days?
#49 The Fearless Marketer
#48 How to Become a Great Presenter and Storyteller
#47 How to Shape Your Career
#46 MarTech + SalesTech = RevTech
#45 Unboxing AI with Jacob Shama
#44 Lisa Kenney, Sr. Demand Generation Marketing Manager
#43 Should You Do A Podcast Too?
#42 How a Modern CMO Builds Her Marketing Team. An Interview with Heidi Bullock, CMO at Engagio
#41 My first year as CEO of Marketo -- an Interview with Steve Lucas
#40 Show Me The MONEY!
#39 Are We Spelling ABM Wrong?
#38 Don Peppers on Creating a Frictionless Customer Experience
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