Digital Ads are everywhere — you can run from them but you can’t hide. They always have a way of finding you, whether that’s through social media or various video platforms.
And the worst part about them is that they disrupt whatever you were in the middle of doing. But smart brands are wising up and creating ads that are less intrusive (and more digestible).
Take Bud Light for example. Over the last year, they’ve been more strategic with their advertising, using storytelling principles to draw in their audience and to position themselves against their core competitors.
In their recent Super Bowl Commercial, they created stereotyped characters to poke fun at Miller Light and Coors Light, plus called out that they both use corn syrup in their beer (shots fired!).
So what can we learn from this? Well, traditionally there used to be two camps: branding and direct response. The goal of branding teams was to generate awareness for their product or service, and the goal of direct response teams was to get people to take desired measurable action.
In this week’s episode, we sit down with Marcus Krieg, President of WireBuzz, and talk about why those two teams are slowly converging into one.
So grab a beer (choose wisely) and let’s dig deeper into this trend in this week’s Video Marketing Mastery!
Ep. 125: The 3 Principles To Reclaim Value In The Attention Economy
Ep. 124: Newsjacking: How Marketers Can Capitalize On Breaking News
Ep. 123: Marketing Lessons Learned From Hugh Hefner
Ep. 122: Discover Who Your Biggest Competitor Is (It's Not Who You Think)
Ep. 121: Why Digital Agencies Struggle with Video
Ep. 120: How Chobani Used Video Ads To Generate 21.9 Million Views
Ep. 119: How Shorter Attention Spans Are Changing The Music Industry (And What Digital Marketers Can Learn)
Ep. 118: How to Use Facebook Ads in Different Stages of the Buying Process, with Steve Hetrick
Ep. 117: How Video Content Amplification & Paid Media Work Together
Ep. 116: The Three Building Blocks of a Successful Video
Ep. 115: Why Most Business Videos Fail, and How To Ensure Yours Succeed
Ep. 114: How Long Does It Take To Make a Video
Ep. 113: Why Amazon Might Expand Their Services (And How to Know If You Should Too)
Ep. 112: How To Use Video In Each Stage of The Buyer's Journey
Ep. 111: How to Optimize The Most Important Pages of Your Website With Video
Ep. 110: How Green Screens Hurt Your Overall Production Value (And What To Do Instead)
Ep. 109: Google vs. YouTube: How to Maximize Video Rankings On Each, with Eric Enge
Ep. 108: Three Daily Success Rituals That Create Video Marketing Masters
Ep. 107: The 7 Most Significant Social Platforms for Video Marketers
Ep. 106: Selecting the Right Key Performance Indicators for Your Online Video
Create your
podcast in
minutes
It is Free
Pharmacy Podcast Network
Aktörspodden
The Power of Storytelling
The Ramsey Show
Planet Money