Digital Ads are everywhere — you can run from them but you can’t hide. They always have a way of finding you, whether that’s through social media or various video platforms.
And the worst part about them is that they disrupt whatever you were in the middle of doing. But smart brands are wising up and creating ads that are less intrusive (and more digestible).
Take Bud Light for example. Over the last year, they’ve been more strategic with their advertising, using storytelling principles to draw in their audience and to position themselves against their core competitors.
In their recent Super Bowl Commercial, they created stereotyped characters to poke fun at Miller Light and Coors Light, plus called out that they both use corn syrup in their beer (shots fired!).
So what can we learn from this? Well, traditionally there used to be two camps: branding and direct response. The goal of branding teams was to generate awareness for their product or service, and the goal of direct response teams was to get people to take desired measurable action.
In this week’s episode, we sit down with Marcus Krieg, President of WireBuzz, and talk about why those two teams are slowly converging into one.
So grab a beer (choose wisely) and let’s dig deeper into this trend in this week’s Video Marketing Mastery!
Ep. 105: Talk Triggers: How to Turn Your Customers into Raving Advocates for Your Business, with Jay Baer
Ep. 104: LinkedIn’s New Video Feature: What Marketers Need to Know
Ep. 103: Sales Psychology: How to Maximize Your Potential and Crush Your Quota, with Dan Lier
Ep. 102: How to Double Your Website Engagement
Ep. 101: How to Supercharge Your Content Strategy with Video (with Marcus Sheridan)
Ep. 100: Behind the Scenes of Todd’s Career in Talk Radio
Ep. 98: What Google’s Mobile-First Initiative Means for Your Business
Ep. 97: How to Improve Your Account-Based Marketing Strategy with Video
Ep. 96: How Katy Perry Pushed the Boundaries of Live Video
Ep. 95: How to Use Music and Sound in Your Business Video
Ep. 94: How to Avoid a Video Marketing Train Wreck
Ep. 93: Animation vs. Live Action: Which Is Right For Your Video Goals?
Ep. 92: Why 3600+ Stores are Closing in 2017
Ep. 91: Lessons Learned from Producing a Video Series with Mark Traphagen
Ep. 90: What Marketers Can Learn from Generation Z
EP. 89: 7 Clever Ways to Inject Your Sales Message Into Helpful Content
Ep. 88: The Importance of Intention in Video Marketing
EP. 87: How to Use Video in Each of the 5 Organic Traffic Strategies
Ep. 86: The Importance of Facebook’s Dwell Time Metric
Ep. 85: How to Use Longer Videos to Identify Qualified Prospects
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