Digital Ads are everywhere — you can run from them but you can’t hide. They always have a way of finding you, whether that’s through social media or various video platforms.
And the worst part about them is that they disrupt whatever you were in the middle of doing. But smart brands are wising up and creating ads that are less intrusive (and more digestible).
Take Bud Light for example. Over the last year, they’ve been more strategic with their advertising, using storytelling principles to draw in their audience and to position themselves against their core competitors.
In their recent Super Bowl Commercial, they created stereotyped characters to poke fun at Miller Light and Coors Light, plus called out that they both use corn syrup in their beer (shots fired!).
So what can we learn from this? Well, traditionally there used to be two camps: branding and direct response. The goal of branding teams was to generate awareness for their product or service, and the goal of direct response teams was to get people to take desired measurable action.
In this week’s episode, we sit down with Marcus Krieg, President of WireBuzz, and talk about why those two teams are slowly converging into one.
So grab a beer (choose wisely) and let’s dig deeper into this trend in this week’s Video Marketing Mastery!
EP 64: Social Video: How to Use Video Effectively On Social Media
EP 63: How to Increase Demand for Your Product Using Video
Ep 62: Thought Sequences: How To Teach Prospects About Your Product
Ep. 61: How to Promote Your Videos (The Right Way)
Ep 60: Amsterdam, Facebook Live Controversies, and Personalized Video
Ep 59: The Value of Testing and Optimization in Video Marketing
Ep. 58: How to Use Explainer Videos to Increase Conversion Rates
Ep 57: Censorship, Bad Data, and the Future of Video in 2017
Ep 56: My Video Marketing Resolutions for 2017
Ep 55: The Smartest Video Marketing Trends in 2017, Part 2
The Smartest Video Marketing Trends in 2017, Part 1
Ep 53: Using Live Streaming Video for your Business
EP 52: What Fake News Means for Google and Facebook
Ep 51: How Salesforce Uses Video in their Content Strategy (Viewtopia 2016)
Ep 50: Is Video Better at Driving Traffic or Closing Sales?
Ep 49: When Is YouTube a Good Option for Marketers?
EP 48: How Increased Competition Affects Video Marketers
EP 47: Convincing Key Stakeholders to Invest in Video
Ep 46: 4 Strategic Ways to Grow Your Business With Video
EP 45: The Top 20 Business Problems That Can Be Solved by Video
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