How are the insights of outsiders useful and how can outsiders find anything more than a stereotype?
Erika Brenner has worked as a planner and insights manager, and now works in marketing for Helly Hansen. Born in Brazil, Erika spent eight years in China after university and is now into her fourth year in Norway.
With all this moving around, she has had to explain the value she can bring to local advertising and marketing teams by not being local, something she now captures in her website The Outsights: http://www.theoutsights.com
We discuss:
- Belonging everywhere and nowhere at once
- How to work with stereotypes
- The reality behind stereotypes about Brazilians, Norwegians, and Australians
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Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
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Introversion And The Erosion Of The Marketing Discipline - Duncan Blair, Director of Marketing at Article
Mentoring Strategists - Nicolas Lévy, CSO
Now What? - Walk And Talk, Central Park
The Life Expectancy Of Brands - Sam Sterling, MD AKQA
Make What You Mean And Mean What You Make - Kate O'Neill, Author & Speaker
Segue AF - The Rory Sutherland Show
Marketing, You Need A Shakeup - Helen Edwards, Columnist & Consultant
Living And Teaching A Life Of The Mind - Amber Benson, Strategist Teacher
Hot For A Lifetime - The Pursuit Of Culture - Ryan Ford, Chief Creative Officer
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What's Happening In That Ad? - Vikki Ross, Copywriter
Delusions Of Brandeur - Ryan Wallman, Creative Director & Dr Draper
Working Out What’s Next In Your Strategy Career - Walk And Talk, Orangeburg
What Thousands Of Strategists Are Saying - Natalie Kim, We Are Next
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Strategy Products - What's All That About? - Kaitlin Maud, Strategy Boss
What Happened To The Fundamentals? - Jason Fox, Lee Clow's Beard
Building Give Into An Agency - Simon McEvoy, Strategy Boss
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