How are the insights of outsiders useful and how can outsiders find anything more than a stereotype?
Erika Brenner has worked as a planner and insights manager, and now works in marketing for Helly Hansen. Born in Brazil, Erika spent eight years in China after university and is now into her fourth year in Norway.
With all this moving around, she has had to explain the value she can bring to local advertising and marketing teams by not being local, something she now captures in her website The Outsights: http://www.theoutsights.com
We discuss:
- Belonging everywhere and nowhere at once
- How to work with stereotypes
- The reality behind stereotypes about Brazilians, Norwegians, and Australians
**
Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
Some Form Of Sunshine - Tom Goodwin
Truth Is Disobedient - Strategy Is Your Words Book Excerpt
How Comedy Helps A Strategist - Heleana Blackwell, Planner
Losing Your Job But Not Your Self-Respect - Walk And Talk, Central Park
Going In-House Or Client-Side And Making It Work - Stan Johnson, Creative Consultant
The Problems With Pitches - Tim Dunn, Strategy Head
Creativity And Management Consultancies - Jon Wilkins, Creative Chairman
Practice Then Publish - Walk And Talk, Central Park
Exposing Yourself One Story At A Time - Nayantara Dutta, Strategist
The Strategic Independent - Tom Crichtlow, Consultant
Live Action Strategy - The DMV - Julian Cole, Consultant
What’s Your Point? - Walk And Talk, Central Park
What You Can Learn From 700 Agency Philosophies - Praveen Vaidyanathan, Strategy Director
There's No Right Path Into Strategy - Vicky Chen, Head of Strategy
Strategy Work Is Creative Work - Ben Shaw, Strategy Head
Growing An Agency - Libby Swan, Cofounder
5 Lessons From Strategy Podcasts - Nick Williams, Strategist
Turning Around An Agency - Rob Schwartz, CEO
How Stories Help Service Design - Nadia Piet, Service Designer
Brazil Is Everything - Walk And Talk, São Paulo
Create your
podcast in
minutes
It is Free
Marketing Secrets with Russell Brunson
Liberty Spenders
The Influence Factor by The Influencer Marketing Factory
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Online Marketing Made Easy with Amy Porterfield