How are the insights of outsiders useful and how can outsiders find anything more than a stereotype?
Erika Brenner has worked as a planner and insights manager, and now works in marketing for Helly Hansen. Born in Brazil, Erika spent eight years in China after university and is now into her fourth year in Norway.
With all this moving around, she has had to explain the value she can bring to local advertising and marketing teams by not being local, something she now captures in her website The Outsights: http://www.theoutsights.com
We discuss:
- Belonging everywhere and nowhere at once
- How to work with stereotypes
- The reality behind stereotypes about Brazilians, Norwegians, and Australians
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Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
What Planners In Brazil Are Talking About - Iuren Ramiro, Planners BR
Not Working? Find A New Story For Yourself - Vibeke Skov, Psychologist
The Disappearance Of Creativity - Anant Rangaswami, Editor
When Strategy Feels Broken In An Agency - Walk And Talk, Central Park
Buying And Selling Strategy - Tom Trenta, CEO
The Work Of A CCO - Laura Bambach, CCO
Strategic Integrity - Jon Wilkins, Cofounder of Naked
The State Of Research - Farrah Bostic, Founder
Working With Other People Isn’t Meant To Be Easy - Walk And Talk, San Francisco
Strategy On The Road - Olivia Poglianich, Strategist
Has Art Direction Lost Direction? - Cathy Heng, Creative Director
Does The World Still Need Digital Strategists? - Bogdana Butnar, Strategy Director
Strategy Job Interviews - Walk And Talk, London
Working With A Moving Mind - Faris Yakob, Cofounder
Questions About Research Questions - Walk And Talk, Copenhagen
The Executive View Of Marketing - JP Hanson, CEO
Living Your Principles - Rosie Yakob, Cofounder
Introversion At Work - Walk And Talk, Amsterdam
The Art Of Peaceful Resolutions - Toby Ryan, Security Boss
Cross-Race Effect And Not Being Shitty To Each Other - Rachita Vasan, Strategist
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