How are the insights of outsiders useful and how can outsiders find anything more than a stereotype?
Erika Brenner has worked as a planner and insights manager, and now works in marketing for Helly Hansen. Born in Brazil, Erika spent eight years in China after university and is now into her fourth year in Norway.
With all this moving around, she has had to explain the value she can bring to local advertising and marketing teams by not being local, something she now captures in her website The Outsights: http://www.theoutsights.com
We discuss:
- Belonging everywhere and nowhere at once
- How to work with stereotypes
- The reality behind stereotypes about Brazilians, Norwegians, and Australians
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Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
A Young Lion In Cannes - Max Slonim, Strategist
Your Questions Are My Priority - Walk and Talk, Central Park
Get In Where You Fit In (Or Make A Thing To Fit You) - Zoe Scaman, Strategist
Your Voice Is In My Hands - Chapin Clark, @RGA
Studying The World - Nayantara Dutta, Strategist
Saying What You Want To Say But Can't - Mickey Taylor, Adweak
How Strategists Speak To Themselves - Walk And Talk, Central Park
How Advertising Bro Culture Hurts Non-Bros - Megan Averell, Boss
Selling Clients Online, Selling Yourself Offline - Duane Brown, Digital Marketer
Strategy Upon A Strategist (ZeeMELT) - Walk And Talk, Central Park
Live Action Strategy - Dos Toros, Mexican Food - Julian Cole, Davis Ballard
Writing Creative Briefs - Walk And Talk, Central Park, Memorial Day Weekend
Not Dancing Around Diversity And Inclusion - Lauren Cole, The One Club For Creativity
Learning Strategy - Walk and Talk, Riverside Park
London New York Brooklyn Strategy - Ben Phillips, World Champion of Strategy Skateboarding
Go For It - James Kirkham, Agency Cofounder
How To Make Generalization Work - Kate Richardson, Consultant and Coach
What Makes Strategy Harder Than It Needs To Be - Walk And Talk, Central Park
Putting Yourself And Your Campaigns Out There - Julian Cole, Comms Planner
Working In Tokyo While Watching It And Making It Dance - Mike Sunda, Strategist
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