When you're marketing your business, it's easy to gravitate toward sure bets. Things you can do and be assured of a positive outcome. But these sure bets can cause you to miss out on asymmetric opportunities: Things that take a small amount of investment, with a small chance of a very big upside.
We talked about asymmetric opportunities in last week's conversation with Tynan. This week, I'll tell you how to find asymmetric opportunities for growing your business. These are also known as "Black Swans." We'll get to why.
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Show notes: http://kadavy.net/blog/posts/black-swan-marketing-podcast/
83. 12,500 hours of deliberate rest. Alex Soojung-Kim Pang.
82. Stop thinking. Start doing. Three simple ways.
81. Go with your Hunch. Bernadette Jiwa.
80. Why "Hustle?"
79. Jeff Goins returns! Be a thriving artist (not a starving artist)
78. Who wants to be a billionaire? (not me)
Seth Godin
76. Don't write a New York Times best-seller
75. Chocolate. Danny Michlewicz, founder & chocolatier at Colombia's Tilín Cacao.
74. Don't join a podcast network for the wrong reasons
73. Sean Stephenson. Choose growth.
72. Quit your daily routine. Start your weekly routine.
71. End the attention economy. STEEM's Ned Scott on Steemit, cryptocurrency-driven social media, & the blockchain
70. 7 lessons from my neighbor, Warren Buffett (lifestyle design, self-investment, habits, principles, & building Berkshire Hathaway)
69. Be creatively persistent. Bachata dancers Ataca y La Alemana (Jorge Burgos & Tanja Kensinger) on using YouTube fame to build a business in latin dance.
68. 10 unconventional ways to achieve full focus (sleep, mindfulness, minimalism, & travel)
67. Ryan Hoover of ProductHunt: Start with community (community-building, culture, & mentors)
66. Read more books by hijacking your habits (Facebook, reading, & self-improvement)
65. Getting writing done. Joanna Wiebe of Copy Hackers & Airstory (building an audience from an information business into a SAAS)
64. Write first. Coffee later. (optimizing creative productivity by protecting focus in the early morning)
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