When you're marketing your business, it's easy to gravitate toward sure bets. Things you can do and be assured of a positive outcome. But these sure bets can cause you to miss out on asymmetric opportunities: Things that take a small amount of investment, with a small chance of a very big upside.
We talked about asymmetric opportunities in last week's conversation with Tynan. This week, I'll tell you how to find asymmetric opportunities for growing your business. These are also known as "Black Swans." We'll get to why.
Love Your Work is now fully listener-supported!Patreon supporters are now covering ALL production costs for Love Your Work! Join our wonderful Patreon backers at patreon.com/kadavy.
Free Creative Productivity ToolboxI quadrupled my creative productivity. Sign up and I'll send you the tools I count on: kadavy.net/tools
Feedback? Questions? Comments? I love to hear anything and everything from you. Leave a review on Apple Podcasts, Tweet at me @kadavy, or email me david@kadavy.net.
Sponsors
http://gusto.com/loveyourwork
http://babbel.com
Show notes: http://kadavy.net/blog/posts/black-swan-marketing-podcast/
23. Travel by Your Taste – Jodi Ettenberg of Legal Nomads on lifestyle design, personal discovery, & food
22. The Behavioral Revolution (Not The Information Revolution) – using behavioral science & product design to build healthy habits through technology
21. Nir Eyal – Is Silicon Valley Leading Us Into The Robot Apocalypse? Artificial Intelligence, digital distraction, & the dangers of habit-forming products
20. Kill Your Todo List – Sell Your Ideas to Google (overcoming decision fatigue for better creativity & productivity)
19. Relax! Andrew Johnson on building an app empire; overcoming anxiety, depression, & bad habits through hypnosis
18. 2-Minute Meditation (Guided)
17. Eight Life Hacks for Health Wealth and Happiness
16. Earn It
15. Sail Around The World (While Running a Business, With Three Kids) – Paul Bennett of Context Travel on overcoming fears, lifestyle design, & streamlining operations to follow your dreams
14. The Solopreneur Manifesto (redefine success, keep freedom in your lifestyle, & diversify your skillset)
13. Your Weakness is Your Superpower – Maneesh Sethi of Pavlok on breaking bad habits, making the most of ADHD, & hiring
12. Stop Reading Books Straight Through. Start Reading in "Layers." (a different kind of "speed-reading")
11. Hack Hidden Value – Nick Gray of Museum Hack on creating memorable customer experiences, turning a hobby into a business, & keeping healthy habits
10. Stop Managing Your Time, Start Managing Your Mind (to maximize productivity, with optimal creativity)
9. Be Decisive. Laura Roeder of MeetEdgar on batching for productivty, 80/20 thinking, & quitting her job to go from freelance to SAAS
8. Create "Aha!" Moments – Neuroscientist Dr. John Kounios on the neuroscience of creative insights
7. Transform "Stuff" into "Things" (for creative ideas)
6. Don't let your "baby" get slaughtered – Adrian Holovaty of Soundslice, Django, and Everyblock
5. Stop Traveling. Start Living "Mini Lives" (for self-improvement, self-discovery, adventure, & creative inspiration)
4. Find your superpowers: Saya Hillman of Mac & Cheese Productions on self-help, community, & personal development
Create your
podcast in
minutes
It is Free
The Meaningful Life with Andrew G. Marshall
Heal, Survive & Thrive!
A Voice In The Darkness
BPLUS بیپلاس پادکست فارسی خلاصه کتاب
The Jordan Harbinger Show