When you're marketing your business, it's easy to gravitate toward sure bets. Things you can do and be assured of a positive outcome. But these sure bets can cause you to miss out on asymmetric opportunities: Things that take a small amount of investment, with a small chance of a very big upside.
We talked about asymmetric opportunities in last week's conversation with Tynan. This week, I'll tell you how to find asymmetric opportunities for growing your business. These are also known as "Black Swans." We'll get to why.
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Show notes: http://kadavy.net/blog/posts/black-swan-marketing-podcast/
156. It Takes Three Years to Accomplish Anything Meaningful
155. Tyler Cowen: Be Dynamic
154. Eight Stoic Mantras for Creators
153. Your Mess Is Your Message. Amber Rae on Choosing Wonder Over Worry.
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152. Creative Hygiene
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NOTE: An Update on My Colombian Visa
151. Mind Mastery Through Neurofeedback. Ariel Garten of Muse.
150. Stop Organizing by Project. Start Organizing by Mental State.
149. Reclaim Creativity: Srini Rao of The Unmistakable Creative on "Creating for An Audience of One"
148. Prompt Talking: One Simple Trick for Irresistible Communication
147. Jason Fried: It Doesn't Have to Be Crazy at Work
145. Tynan: The Asymmetry of the Insane
144. Walk Through Fire.
143. Double Down or Shut Down? Nathan Barry of ConvertKit
142. Aspiration Procrastination, Self-Discrepancy Theory, & How to Take Action on Your Dreams
141. Stone Temple Pilots' Manager: Blockchain Will Reinvent the Music Industry. Steve Stewart of Vezt.
140. Grow Your Passion. Don't "Find" it.
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