When you're marketing your business, it's easy to gravitate toward sure bets. Things you can do and be assured of a positive outcome. But these sure bets can cause you to miss out on asymmetric opportunities: Things that take a small amount of investment, with a small chance of a very big upside.
We talked about asymmetric opportunities in last week's conversation with Tynan. This week, I'll tell you how to find asymmetric opportunities for growing your business. These are also known as "Black Swans." We'll get to why.
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Show notes: http://kadavy.net/blog/posts/black-swan-marketing-podcast/
195. Nir Eyal: Be Indistractable
194. Front Burner Creativity, Back Burner Creativity
193. Fire Me, I Beg You – Robbie Abed
192. Choose Problems Worth Having
191. Easy Money. Hard Time. Ryan Evans.
190. The Variable Money Value of Time
189. 80,000 Hours to Change the World – Rob Wiblin
188. End the Time Management World. Start the Mind Management World.
187. One Small Step, The Kaizen Way: Dr. Robert Maurer
186. Shut Down the Consumer Mind. Fire Up the Creator Mind.
185. Less Pleasure, More Happiness: Dr. Robert Lustig
184. Strategic Curiosity
183. Cal Newport: More Good Tech. Less Bad Tech. Digital Minimalism.
182. Stop Loving Your City
181. Feed Your Good Wolf. Eric Zimmer of The One You Feed Podcast on Fighting Heroin Addiction with Creativity.
180. Forget Introvert/Extrovert. Are you "Perceiving" or "Judging?"
179. Appeal to the 99%: Srdja Popovic, Revolutionary & Author of Blueprint for Revolution
178. Do One Thing Every Day That An Algorithm Didn't Choose For You
177. Seth Godin: Who Is It for?
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