When you're marketing your business, it's easy to gravitate toward sure bets. Things you can do and be assured of a positive outcome. But these sure bets can cause you to miss out on asymmetric opportunities: Things that take a small amount of investment, with a small chance of a very big upside.
We talked about asymmetric opportunities in last week's conversation with Tynan. This week, I'll tell you how to find asymmetric opportunities for growing your business. These are also known as "Black Swans." We'll get to why.
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Show notes: http://kadavy.net/blog/posts/black-swan-marketing-podcast/
176. Minimum Creative Dose
175. Vincent Van Gogh’s Triumph Over Adversity – Steven Naifeh, Co-Author of Van Gogh: The Life
174. Introducing Love Mondays ("Things take time")
173. Austin Kleon: Keep Going
172. Change Your Identity, Change Your Actions
171. David Allen’s Accidental Legacy
170. No, I'm Not Building a Legacy
169. Andrew Warner of Mixergy Does it for Love
168. Use Task Transitions to Optimize Your Creative Flow
167. Vanessa Van Edwards: The Science of People
166. Build Foolproof Triggers Into Your Productivity System
165. Creative Optimization Through Neuroscience: Dr. David Rock
164. My Creative Productivity System
163. Click Here to Be Creative: Mark McGuinness of the 21st Century Creative Podcast
162. Productivity Cycles
161. Paul Jarvis: Manage Your Creative Energy in a Company of One
160. The 12-Minute Workout to Be Fit AND Healthy in 2019. "Body by Science."
159. Secure Your Digital Life in 2019: Chris Wilken of Let's Fix Security
158. One Resolution for Your Phone
157. Be Hyperfocused in 2019: Chris Bailey, Author of The Productivity Project & Hyperfocus
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