When you're marketing your business, it's easy to gravitate toward sure bets. Things you can do and be assured of a positive outcome. But these sure bets can cause you to miss out on asymmetric opportunities: Things that take a small amount of investment, with a small chance of a very big upside.
We talked about asymmetric opportunities in last week's conversation with Tynan. This week, I'll tell you how to find asymmetric opportunities for growing your business. These are also known as "Black Swans." We'll get to why.
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Show notes: http://kadavy.net/blog/posts/black-swan-marketing-podcast/
271. How to Be Somebody
270. My Cooking System
269. Farm What You Forage
268. The Void
267. The Finisher's Paradox
266. The Foundation Effect
265. Shipping is a Skill
264. Creative Waste
263. The Iceberg Principle
262. Aim Left
261. Shiny Object Syndrome
260. How I Produce My Weekly Newsletter
259. My Nighttime Routine
258. 8 Harsh Truths About Dating (from a former professional dater)
257. The Image by Daniel J. Boorstin Book Summary
256. Use the Barbell Strategy for Success in Creativity (& Life)
255. My Low-EMF Computing Setup
254. Why I Lost $4,000 on my BookBub Featured Deal (& Why I'd Do it Again)
253. Creative Success in Extremistan (Not Mediocristan)
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