When you're marketing your business, it's easy to gravitate toward sure bets. Things you can do and be assured of a positive outcome. But these sure bets can cause you to miss out on asymmetric opportunities: Things that take a small amount of investment, with a small chance of a very big upside.
We talked about asymmetric opportunities in last week's conversation with Tynan. This week, I'll tell you how to find asymmetric opportunities for growing your business. These are also known as "Black Swans." We'll get to why.
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Show notes: http://kadavy.net/blog/posts/black-swan-marketing-podcast/
308. Why I Quit Podcasting
307. A.I. Can't Bake
306. Summary: The Triumph of Doubt by David Michaels
305. Hedgehogs and Foxes
304. Too Many Ideas, Must Pick One
303. Livestream/AMA: Publishing Outside Amazon, Focusing Curiosity, and Mind Management
302. The Four Sources of Shiny Object Syndrome
301. 1,500 Words on Writing a 5-Word Tweet
[Bonus Patreon Preview]: Coffee w/ Kadavy #4
300. The Mechanics of Media
[NOTE] Submit your questions for the upcoming AMA/Livestream! (kdv.co/ama)
299. Why Make Predictions? (and How)
298. Kellogg's 6-Hour Day
297. Desire Paths
296. Beyond Vulnerability
295. Summary: The Prince by Niccolò Machiavelli
294. Sure Bets and Wildcards
293. Carrots, Sticks, and Blinders
292. Summary: The Network: The Battle for the Airwaves and the Birth of the Communications Age, by Scott Woolley
291. The Project Halfpipe
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