Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
The foundation for all your messaging is something that is so often overlooked and skipped by many solo business owners.
This is an essential piece of messaging for ensuring that you're able to capture the attention of the people you want to serve. It helps you grow your audience.
This piece of messaging also makes sure that what you're saying resonates, that it makes sense and that it is persuasive to the people you most want to reach.
So what is this often overlooked and skipped-over piece of messaging?
Voice of customer research.
In this episode we'll be discussing:
The missing piece business owners leave out of their messaging
Why client avatars aren’t the way to go and what to do instead
Learn exactly what the VOC is and what it will capture
How incredibly beneficial AI is in complimenting your VOC data
The best way to create marketing content
Where Are You leaving Money on the Table in Your Speaking Business
The Pro Speaker’s Secret Weapon
5 Ways to Transform Your SFD Speech to an Applause Worthy, Must-Book Speech
5 Stages of Writing a Speech that Gets Your Booked to Speak
Move from the Imposter Complex to Speaking Star with Tanya Geisler
Run Your Speaking Business Like a Machine
Why you should add speaking to your business mix
How to Get on Stage to Speak When Everything is Falling Apart
How to Find Speaking Gigs by Building Relationships with David Fisher
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Why Should I Hire You to Speak?
3 Reasons to Create Your Speech Like Your Next Best-Selling Product
How to Set & Negotiate Your Speaking Fee with Jen Gresham
3 Must-Have Pillars to Building a Successful Speaking Business
Setting Goals for Your Speaking Business in 2017 & Beyond
How to Negotiate your Speaking Fee
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