In this empowering episode of Pilates Unfiltered, Jenna takes us on a branding boot camp journey specifically tailored for Pilates businesses. Step into the world of effective marketing as Jenna delves deep into strategies for showcasing your studio's unique experience on social media and making your brand stand out from the crowd. She shares personal insights on the influence of integrity in branding, reflecting on her niece's therapy journey and the poignant lessons drawn from it. Jenna also unpacks the process of developing a compelling brand voice, offering practical tips for capturing your studio's essence through clear messaging and authentic interactions. Whether you're seeking to refine your studio's identity or establish a new one, this episode is a treasure trove of ideas to help you articulate and embody the values that make your teaching style distinct.
LINKS:
Order Jenna's Book
JZ Private Coaching
JZ Studio Library Cards
JZ Studio YouTube Channel
📚 Timestamped overview
00:00 Apologies for missing the episode, amazing trip.
04:20 Woman with hearing impairment supports brother in therapy.
10:17 Connecting with kids, patience, and powerful experiences.
12:43 Pilates brand not about Pilates, but experience.
16:45 Owner faced conflict between popularity and values.
19:03 Regular brand check-ins refine and adapt.
25:00 Selecting names and brand voice for studio.
26:11 Creating a brand can be challenging. Consider personality, tone.
31:44 Regularly showcase studio operations, integrate, involve clients.
36:00 Craft clear message, differentiate, define value proposition.
37:11 Unique value essential for attracting clientele. Differentiate.
43:10 Creating a strong brand for Pilates business.
44:37 Business coaching, join mailing list, inspiring stories.
Ep 151. Unlocking Client Motivation With The Move Well Be Well Podcast
Ep 150 Jenna Zaffino on Missing Brene Brown and Finding Herself
Ep 149. Feedback Essentials for Pilates Professionals
Ep 148 Visual Instructions for Powerful Pilates Progress
EP147: Fine-Tuning Pilates Instruction with Effective Cueing
Ep. 146. Crossover Episode With Working Well Podcast Crafting Sustainable Self-Care: Insights from Inner Workout's Taylor Elyse Morrison
Ep 145. Crafting a Winning Pilates Public Relations Strategy
Ep 144. Pilates Websites That Convert - Tips and Tricks
142. Creating Pilates Content That Matters: Jenna's Insights and Strategies
Ep 141. Building Online Pilates Communities: Jenna's Insider Tips and Strategies
Ep 140 Crafting Engaging Pilates Content For Social Media
Ep 139 BONUS Jenna's Deep Dive Into The Movie Origin
Ep 138. Financial Fitness for Pilates Professionals: Budgeting, Forecasting, and Revenue Mastery Revealed
Ep 137. Maintenance Phase: Real Life Insights & Goal Setting Perspectives
Ep 136. Pilates Pathways: Navigating SMART Goals for Personal and Professional Growth
Ep 135. Unfiltered Insights: Pilates Business Core Values and Mission Statements Decoded
Ep 131. Coaching, Creation, and Chaos: Jenna’s End-of-Year Reflections
Ep 130. Empowering Change: Shifting Perspectives in Pilates Culture
Ep 129. Rebuilding Trust in the Pilates Profession
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