In this empowering episode of Pilates Unfiltered, Jenna takes us on a branding boot camp journey specifically tailored for Pilates businesses. Step into the world of effective marketing as Jenna delves deep into strategies for showcasing your studio's unique experience on social media and making your brand stand out from the crowd. She shares personal insights on the influence of integrity in branding, reflecting on her niece's therapy journey and the poignant lessons drawn from it. Jenna also unpacks the process of developing a compelling brand voice, offering practical tips for capturing your studio's essence through clear messaging and authentic interactions. Whether you're seeking to refine your studio's identity or establish a new one, this episode is a treasure trove of ideas to help you articulate and embody the values that make your teaching style distinct.
LINKS:
Order Jenna's Book
JZ Private Coaching
JZ Studio Library Cards
JZ Studio YouTube Channel
📚 Timestamped overview
00:00 Apologies for missing the episode, amazing trip.
04:20 Woman with hearing impairment supports brother in therapy.
10:17 Connecting with kids, patience, and powerful experiences.
12:43 Pilates brand not about Pilates, but experience.
16:45 Owner faced conflict between popularity and values.
19:03 Regular brand check-ins refine and adapt.
25:00 Selecting names and brand voice for studio.
26:11 Creating a brand can be challenging. Consider personality, tone.
31:44 Regularly showcase studio operations, integrate, involve clients.
36:00 Craft clear message, differentiate, define value proposition.
37:11 Unique value essential for attracting clientele. Differentiate.
43:10 Creating a strong brand for Pilates business.
44:37 Business coaching, join mailing list, inspiring stories.
Ep 128. How Do We know if It's Good Enough?
Ep 127. Unfiltered Insights: Do Classical Pilates Instructors Have Class Prep Made Easier?
Ep 126. Crying Students and Angry Teachers
Ep 125. Unfiltered Conversations on the Pilates Reddit Board
Ep. 31 Beyond the Studio: Translating "Risky" Movement Strategies into Everyday Life
Ep 30. Crafting Your Company's Identity: How to Write A Value-Driven Business Plan
Ep. 29 The Struggle for Self-Trust Among Movement Teachers
Ep. 28. "Making the Tough Calls: When and How to Enforce Boundaries with Clients"
Ep 27. What Happens When We Complain About Our Clients
Ep 26. The Pilates Studio - To Open Or Not - Part II
Ep 25. The Pilates Studio - To Open, Or Not?
Ep 24. March Matness & Marketing Lessons
Ep 23. More Poop, Less Goop - Dr. Gina Sirchio-Lotus
Ep 22. Nice Teacher Syndrome
Ep 21. The Gospel Of Wellness With Rina Raphael
Ep. 20 Are You Quiet Quitting Your Clients?
Ep 19. How Do We Do Better When We Know Better? Part II with Kyle Georgina Marsh
Ep 18. Power, Encouragement, & Asking Questions with Kyle Georgina Marsh - Part I
Ep. 17 Speak Up For The Poor With Troy Anderson
Ep 16. The "Prison of Specialness"
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