In this empowering episode of Pilates Unfiltered, Jenna takes us on a branding boot camp journey specifically tailored for Pilates businesses. Step into the world of effective marketing as Jenna delves deep into strategies for showcasing your studio's unique experience on social media and making your brand stand out from the crowd. She shares personal insights on the influence of integrity in branding, reflecting on her niece's therapy journey and the poignant lessons drawn from it. Jenna also unpacks the process of developing a compelling brand voice, offering practical tips for capturing your studio's essence through clear messaging and authentic interactions. Whether you're seeking to refine your studio's identity or establish a new one, this episode is a treasure trove of ideas to help you articulate and embody the values that make your teaching style distinct.
LINKS:
Order Jenna's Book
JZ Private Coaching
JZ Studio Library Cards
JZ Studio YouTube Channel
📚 Timestamped overview
00:00 Apologies for missing the episode, amazing trip.
04:20 Woman with hearing impairment supports brother in therapy.
10:17 Connecting with kids, patience, and powerful experiences.
12:43 Pilates brand not about Pilates, but experience.
16:45 Owner faced conflict between popularity and values.
19:03 Regular brand check-ins refine and adapt.
25:00 Selecting names and brand voice for studio.
26:11 Creating a brand can be challenging. Consider personality, tone.
31:44 Regularly showcase studio operations, integrate, involve clients.
36:00 Craft clear message, differentiate, define value proposition.
37:11 Unique value essential for attracting clientele. Differentiate.
43:10 Creating a strong brand for Pilates business.
44:37 Business coaching, join mailing list, inspiring stories.
Ep. 108 | Community Episode; Therapeutic Alliances, Storytelling and a Listener Rant
Ep. 107 | LaBriece Ochsner; The Many Languages Of Pilates
Ep. 106 | Community Episode; What IS Pilates?
Ep. 105 Carol Monaco; The Truth Behind The Magic
Ep. 104 | Community; Synthesizing Continuing Education
Ep 103 | Erin Myers; Owning Your Scoliosis
Ep 102 | Community Episode; The Value Of Asking For Feedback
Ep. 101 | Taralyn Nunziata; The Human Connection
Ep. 100 | Pilates Unfiltered Celebrates 100 Episodes
Ep 99. | Pilates Unfiltered LIVE; Momentumfest 2019
Ep 98. | Katie Tomaszewski; Getting Real About Being Sober Curious
Ep. 97 | Pilates Unfiltered LIVE; Ann Arbor Michigan, Part II
Ep. 96 | Kelly Kane; On Ego, Professional Growth And Dancing Vaginas
Ep. 95 | Pilates Unfiltered LIVE, Ann Arbor Michigan Part I
Ep. 94 | Kira Lamb; The Evolution of Our Practice
EP. 93 | Community Episode; Meaningful Mistakes Part 2: When Bringing My Work Online
Ep 92. | Beth Sandlin; Trauma Informed Care For Pilates Professionals
Ep 91. | Gary Calderone; The Pilates Path To Health
EP. 90 | Community Episode; The Most Meaningful Mistakes I've Made Part I
Ep. 89 | Mary Peacock; Getting Honest About Teaching
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