Dive into the essentials of creating a user-friendly and brand-representative website for Pilates teachers and studios. Learn what content to feature front and center, how to avoid common homepage pitfalls, and why your website is the digital storefront that reflects your studio's culture and teaching style. Explore the latest in web platform features, simple SEO strategies for increased visibility, and the power of engaging visuals. Whether you're tech-savvy or seeking professional help, this episode is packed with tips to enhance your site's visitor experience and optimize calls to action. Don't miss Jenna's advice on being authentic in your messaging to attract your ideal clientele. Upgrade your Pilates website savvy with Episode 144!
LINKS:
FREE DOWNLOAD: Get Your Website Checklist
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JZ Studio YouTube Channel
00:00 Consider website feel, not just look for clients.
06:33 Web platforms evolved to offer variety of features.
10:34 Engage in website design, have a plan.
13:00 Consolidated content, clear navigation for effective website.
18:17 Avoid stock photos to truly represent diversity.
22:56 Consider class goals for website SEO strategies.
24:04 Find unique studio by highlighting differentiators.
30:08 Regular website maintenance essential for user experience.
32:44 Be bold and true to yourself.
34:54 Focus on experience, simplicity, and connection for success.
Ep 151. Unlocking Client Motivation With The Move Well Be Well Podcast
Ep 150 Jenna Zaffino on Missing Brene Brown and Finding Herself
Ep 149. Feedback Essentials for Pilates Professionals
Ep 148 Visual Instructions for Powerful Pilates Progress
EP147: Fine-Tuning Pilates Instruction with Effective Cueing
Ep. 146. Crossover Episode With Working Well Podcast Crafting Sustainable Self-Care: Insights from Inner Workout's Taylor Elyse Morrison
Ep 145. Crafting a Winning Pilates Public Relations Strategy
Ep 143. Create a Standout Pilates Studio Brand: Tips and Tactics
142. Creating Pilates Content That Matters: Jenna's Insights and Strategies
Ep 141. Building Online Pilates Communities: Jenna's Insider Tips and Strategies
Ep 140 Crafting Engaging Pilates Content For Social Media
Ep 139 BONUS Jenna's Deep Dive Into The Movie Origin
Ep 138. Financial Fitness for Pilates Professionals: Budgeting, Forecasting, and Revenue Mastery Revealed
Ep 137. Maintenance Phase: Real Life Insights & Goal Setting Perspectives
Ep 136. Pilates Pathways: Navigating SMART Goals for Personal and Professional Growth
Ep 135. Unfiltered Insights: Pilates Business Core Values and Mission Statements Decoded
Ep 131. Coaching, Creation, and Chaos: Jenna’s End-of-Year Reflections
Ep 130. Empowering Change: Shifting Perspectives in Pilates Culture
Ep 129. Rebuilding Trust in the Pilates Profession
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