Dive into the essentials of creating a user-friendly and brand-representative website for Pilates teachers and studios. Learn what content to feature front and center, how to avoid common homepage pitfalls, and why your website is the digital storefront that reflects your studio's culture and teaching style. Explore the latest in web platform features, simple SEO strategies for increased visibility, and the power of engaging visuals. Whether you're tech-savvy or seeking professional help, this episode is packed with tips to enhance your site's visitor experience and optimize calls to action. Don't miss Jenna's advice on being authentic in your messaging to attract your ideal clientele. Upgrade your Pilates website savvy with Episode 144!
LINKS:
FREE DOWNLOAD: Get Your Website Checklist
Order Jenna's Book
JZ Private Coaching
JZ Studio Library Cards
JZ Studio YouTube Channel
00:00 Consider website feel, not just look for clients.
06:33 Web platforms evolved to offer variety of features.
10:34 Engage in website design, have a plan.
13:00 Consolidated content, clear navigation for effective website.
18:17 Avoid stock photos to truly represent diversity.
22:56 Consider class goals for website SEO strategies.
24:04 Find unique studio by highlighting differentiators.
30:08 Regular website maintenance essential for user experience.
32:44 Be bold and true to yourself.
34:54 Focus on experience, simplicity, and connection for success.
Ep. 37 | Raven Mardirosian; The Mechanic of the Soul
Ep. 36 | Chelsea Streifeneder; The Pilates Family Business
Ep. 35 | Emilee Garfield; Cancer Saved Her Life
Ep. 34 | Trina Altman; Deconstructing Yoga & Pilates
Ep. 33 | Sonja Herbert; Racism & Black Female Representation in the Industry
Ep. 32 | Stephanie Behrendt & Theo St Francis; Spinal Cord Injury Recovery
Ep. 31 | John Garey; Online Media & Pilates
BONUS EPISODE - The Insider Track of Selling a Pilates Studio with Jenna and Erin Johnson
Ep 30 | SEASON THREE FINALE! Kevin Bowen; Working with Men
Ep. 29 | Erika Quest; The Neuroplasticity of an International Presenter
Ep. 28 | Going More Joe with Sunni Almond and Tracy Maurstad
Ep. 27 | Tandy Gutierrez; Unicorn World Traveller
Ep. 26 | Amy Taylor Alpers; Evolution of Pilates
Ep. 25 | James Crader; The Minutia of Movement
Ep. 24 | Lesley Logan; Unique & Varied Pilates Career Pathways
Ep. 23 | Rebekah Rotstein; Research & Becoming Buff Bones
Ep. 22 | Shawn Healey; Studio Owner Truths
Ep. 21 | Season 3 Opener with Blossom Leilani Crawford; Change & Motherhood
Ep. 20 | FINALE! With Amy Havens; Defining a Generation
Ep. 19 | Jessica Valant; Women's Health
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