Dive into the essentials of creating a user-friendly and brand-representative website for Pilates teachers and studios. Learn what content to feature front and center, how to avoid common homepage pitfalls, and why your website is the digital storefront that reflects your studio's culture and teaching style. Explore the latest in web platform features, simple SEO strategies for increased visibility, and the power of engaging visuals. Whether you're tech-savvy or seeking professional help, this episode is packed with tips to enhance your site's visitor experience and optimize calls to action. Don't miss Jenna's advice on being authentic in your messaging to attract your ideal clientele. Upgrade your Pilates website savvy with Episode 144!
LINKS:
FREE DOWNLOAD: Get Your Website Checklist
Order Jenna's Book
JZ Private Coaching
JZ Studio Library Cards
JZ Studio YouTube Channel
00:00 Consider website feel, not just look for clients.
06:33 Web platforms evolved to offer variety of features.
10:34 Engage in website design, have a plan.
13:00 Consolidated content, clear navigation for effective website.
18:17 Avoid stock photos to truly represent diversity.
22:56 Consider class goals for website SEO strategies.
24:04 Find unique studio by highlighting differentiators.
30:08 Regular website maintenance essential for user experience.
32:44 Be bold and true to yourself.
34:54 Focus on experience, simplicity, and connection for success.
Ep. 52 | Ingrid Thompson; So You Want to Start a Business
Ep. 51 | Kathryn Ross-Nash; Zen AF
FLASHBACK! | Elizabeth Larkam; Why Not?
Bonus!; A Raw & Honest Conversation with Teresa Ellis of Pilates Barre & Jams
Bonus Episode!; Jenna & Anula Talk Pilates & Performance
Ep. 50 | Mari Winsor; A Tribute - Season 5 FINALE!
FLASHBACK! Season 1 Finale with Benjamin Degenhardt
Ep. 48 | Kaleen Canevari; The Fit Reformer
Ep. 47 | Kyria Waugaman; Professionalism in Pilates
Ep. 46 | Karen Shiel Ellis; The Power of Connection
Ep. 45 | Lucie Bécus; Emotional Health & Rebuilding Your Studio
Ep. 44 | Chuck Rapoport; The Man Behind the Camera
Ep. 43 | Juan Nieto; We Are All Designed To Run
Ep. 42 | Elizabeth Larkam; Why Not?
Ep. 41 | Cloe Bunter, Cat Webb, Alice Scott; The Aussies Talk Fearlessness, Empowerment, and Evolution!
HOLIDAY BONUS | 2017
Thanksgiving *BONUS*
Ep. 40 | Carrie Pages; Season 4 Finale!
Ep. 39 | PMA Unfiltered; The Annual Meeting 2017
Ep. 38 | Brent Anderson; Taking Responsibility
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