Brand Builders Lab with Suz Chadwick
Business:Marketing
When it comes to your business it's so important for you to make decisions that help you build a profitable business so that you can stay in business and not break yourself hustling.
So today I wanted to talk about a word that I hear a lot that I think can keep you broke as a business owner and under-earning.
And that word is Affordable.
Now you know I like to look at the definition of words.
If something is affordable, it means its price is low enough that you (or most people) have enough money to buy it.
I want to break this into 3 key mistakes you're making when it comes to thinking about 'being affordable'. Let's look at this in an objective way.
Mistake 1 - You're pricing for them and not for you
Mistake 2 - Thinking you know what affordable means
Mistake 3 - Thinking that what you would buy is what your clients will buy.
Read the full shownotes at - http://www.suzchadwick.com/pod246
If you have questions or thoughts on this, then make sure you DM me on Instagram
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba
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285. Developing Memorable Thought Leadership that builds your personal brand
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