246. The 1 thing that is keeping you underearning

When it comes to your business it's so important for you to make decisions that help you build a profitable business so that you can stay in business and not break yourself hustling. 

So today I wanted to talk about a word that I hear a lot that I think can keep you broke as a business owner and under-earning. 

And that word is Affordable. 
Now you know I like to look at the definition of words. 

If something is affordable, it means its price is low enough that you (or most people) have enough money to buy it.

I want to break this into 3 key mistakes you're making when it comes to thinking about 'being affordable'.  Let's look at this in an objective way. 

Mistake 1 - You're pricing for them and not for you

Mistake 2 - Thinking you know what affordable means  

Mistake 3 - Thinking that what you would buy is what your clients will buy.

Read the full shownotes at - http://www.suzchadwick.com/pod246 

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